Today's travelers are lavished with choice, and brands are working harder than ever to secure their long-term loyalty. Technology offers an exciting pathway to achieve this, facilitating innovative reward solutions and bespoke offerings that speak to niche tastes.

Travelers are showing that they now expect brands to offer far more than traditional points programs, and Facebook sees three major trends in behavior when it comes to loyalty in travel: simplicity affinity, pragmatic travelers and latent loyalists.