Emerging trends in sustainability, luxury, technology and innovation are all influencing the future direction of the hospitality industry.

For example, the importance of social experiences to Millennials and Gen Z travellers has given rise to a new breed of urban boutique hotels offering social spaces and activities — sometimes at the expense of individual room size, as evidenced by the success of micro-hotels.

Busy business travellers, meanwhile, are most likely to appreciate innovations in technology that enable them to save time. But to entice luxury travellers, retaining the human touch will be key for hotels to deliver a bespoke experience.