Online hotel bookings have fluctuated from a two percent decline in 2016 to a two percent uplift in 2018, and data from Euromonitor International suggests the four percent growth expected this year will remain consistent until 2023 when the rate will rise marginally to five percent.

SiteMinder’s analysis comes as it launches "State of the Nation 2019: How big is the opportunity for hotel bookings in France?", a report revealing that the five percent rise in online hotel bookings in 2023 will be driven, in large part, to the 2023 Rugby World Cup.