Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions’ “Generation Alpha & Family Travel Trends” study.

Although they do not make the purchases themselves, the tech-savvy generation is predicted to become the richest, longest-living and most well-educated generation by the time its numbers reach close to two billion by 2025.

Expedia: How the youngest family members are influencing travel