Online travel sales will account for the largest share at 52%, with mobile sales representing a quarter of all travel bookings as the travel industry continues its digital transformation.

“The travel industry is riding this wave that has an impact across the consumer spectrum, as consumers increasingly value experiences such as travel.” Comments Caroline Bremner, travel industry manager at Euromonitor International.”

Euromonitor International’s latest lifestyle survey shows that 43% of global consumers prioritize experiences over material possessions, while 78% value real-world experiences in 2019.”

Euromonitor: Megatrends Shaping the Future of Travel: 2019 Edition