According to Koddi, if Google pushes this change live to a wider set of traffic and device types, this would allow travelers to see a greater variety of information and options for hotels within the same view.

Today, the room booking module does not see the highest volume of traffic due to its location being further down the page. Instead, the current design emphasizes the metasearch hotel listings. If the room booking module moves higher up the page, more customers may easily book a specific room type as they filter through available dates and rates.