The fear among several businesses operating in the travel industry concerns that Google will soon own the online travel arena, as the search engine is using its popularity to destroy competing content providers.

With the expansion of Google’s offerings for the travel industry, several travel companies have been hit hard. For instance, TravelFish.org, which is the digital version of the Lonely Planet guide in South East Asia, is the recent prey of Google in the travel industry.

Traffic to TravelFish.org reduced by almost 50%, as travelers finding snippets from the website are not much directed to the website by Google as in the past.

Related: Is the travel industry heading for a new world order?