This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for Hotel Search, and a vacation rentals filter.

This change could stimulate interesting shifts within metasearch, especially when we consider consumers with high brand loyalty. Users who tend to specify their desired brand choice within their initial search query will now be met with a smoother experience. This same group may also no longer see enticing deals offered by competing properties.