The promise of AMP for Email is that it’ll turn basic messages into a surface for actually getting things done. You’ll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store’s inventory or respond to a comment - all without leaving your web-based email client.

The AMP for email spec has engagement from major email providers around the world including Gmail, Yahoo Mail, Outlook.com, and Mail.Ru.