The interface differs between the desktop browser version and the app versions for Apple and Android devices. In the browser-based view, users need to click the phrase “more options” to see the additional filters. Users of iOS devices can type a phrase like “San Francisco kid friendly,” for example, to see filtered results in a particular neighborhood.

The Maps product attracts many eyeballs and generates much user data. In recent months Google has been enabling hotels, restaurants, and other companies to buy ads that spotlight their locations or more prominently display their detailed listings when users run searches.

Skift: Google Maps becoming ready to morph into a superapp