Google Maps is the most popular navigation app by a landslide, with 67% of total navigation users -- second to Maps is Waze, with only 12% of total users.

This means it's a critical tool for ensuring local consumers can find your business.

Google Maps can help bolster your online presence in local search results, which demonstrates your legitimacy and relevancy as a company. Additionally, ranking high in search will ideally convince consumers to choose your business over a competitor's.