The organizational restructuring will focus on four key areas: Privacy and user trust; measurement; the buy-side, or how marketers purchase digital ads; and the sell-side, or how publishers sell their ads, Google says.

Breaking up the buy-and-sell-side within Google could be seen as a move the tech giant is making to better position itself against lawmakers who are calling for antitrust investigations.

However, Google says the new strategic structure was made in order to unify its teams across its litany of products and focus on its four most critical areas.