Richard Holden, Google’s vice president of product management, travel, wrote about the new features in Google Flights and Hotels in a blog published late last week - a full-fledged site for hotel meta search site and booking engine.

A new “Deals” filter uses machine learning to highlight hotels where one or more of Google's partners offer rates that are significantly lower than the usual price for that hotel or similar hotels nearby.

Google now offers a clear index for prices, reviews and photos, making a hotel’s content stand out a lot more prominently than in the past. All this is provided organically without any additional charge.

Related: Hotels radically rethinking their distribution strategy