Within the framework of the updated hotel search experience, advertisers are now able to place their properties at the top of destination level searches to influence users before they make their decision to book.

In an otherwise organic rank list, Google provides one to two ad placements per listing. The Promoted Hotel placements are not only featured in the top positions above all organic rankings but also provide prominent brand placement as well as advertiser pricing.

Up to fourteen properties are displayed on the first page of results, but only three (two of which are Promoted Hotels) are fully visible without scrolling down the page. This makes the placement extremely valuable to advertisers with a focus on mid-funnel visibility and brand awareness goals.