In his presentation entitled “Innovation in emerging markets – How to drive user acquisition, activation, engagement, and purchase in emerging markets to help both customers and suppliers get ahead”, Prihatna teased on Google’s “engagement rewards” program that will help companies to acquire and retain users as well as increase conversion and engagement.

He explained that mobile users delete apps that are not used on a daily basis, or simply because they get nothing out of it. Therefore, Google is devising a way to entice users to stay in the app by introducing a reward system. Prihatna used examples like “playing a particular game app until level 5 and get a food delivery for free or download the file and get a free ride.”