“The name change to NextGuest reflects our goal of helping hotels reach their ‘next guest’ by leveraging our next-generation innovations in digital, CRM, and technology. NextGuest’s more comprehensive services will make us a more valuable partner for hotels” said Felix Laboy, Executive Chairman of NextGuest.

NextGuest Digital provides hoteliers with everything they need to thrive in the digital world, with cutting-edge web design powered by the agency’s own proprietary CMS technology and best-in-class digital marketing. The rebrand comes as parent company NextGuest expands to include a technology innovations lab, strategic consulting, and bolsters its ranks with experienced hospitality talent.