The future of our industry will include a wide range of technologies driven by Artificial Intelligence (AI) and Machine Learning (ML), including facial recognition (smart glasses), caching (using ML to determine which data is most valuable to cache at specific times), and room mapping (harmonizing the multitude of systems describing a room type differently).

At the same time, as the use of these advanced technologies increases, the industry faces the significant challenges involved in its integration. The growth of AI and ML is particularly difficult to manage due to the hospitality sector’s frequent use of older technology with siloed data that cannot easily talk to the latest systems.