All too often, revenue managers are heads down, setting rates and inventory controls, and not really thinking about … their pricing decisions, their rate structure, their inventory controls through the lens of the customer.

When it comes to forecasting the next downturn, one of Hilton’s priorities right now is to “put the right strategy in place that will insulate our hotels, regardless of the ups and downs in the market.”

Related: Hilton targeting younger travelers for its direct booking strategy