Hilton Hotels & Resorts is seeing an uptick in loyalty in its Honors program thanks to what it describes as better engagement with members.

Hilton CEO Chris Nassetta shared that engagement with its loyalty members was double what it was six years ago - up to 50 percent from 20–30 percent before. The Honors program surpassed 94 million members this quarter.

What’s behind the uptick? Nassetta said that improvements to Honors at lower tiers of elite status have helped drive interest in the program. Hilton early in 2017 retooled Honors to add better spending tools for travelers without massive point balances.