Hotel and online travel agency CEOs like to play down the direct booking wars, which is kind of understandable given the mutually beneficial relationship the two groups have, but it doesn’t mean they agree on everything.

“I completely understand what they’re trying to do and I would be trying to do the same thing and I am doing the same thing versus Google,” Expedia Group CEO Mark Okerstrom said on Thursday at the ITB Berlin travel conference.

While Okerstrom praised the CEOs of the big hotel companies, he disagreed with some of their tactics, including Hilton’s controversial “Stop Clicking Around” campaign that launched in February 2016.