This affiliate site uses “Suggest Edit” in Google Maps to suggest their own URL, a few more account then select the edit as correct and hey presto the edit is approved.

They have even managed to hijack and change verified hotel business listings. Verified listings should be more difficult as the owner account is notified of changes made and to accept or deny the edits.

According to Tim Capper, this just shows how weak and susceptible the Google My Business ecosystem is. The sooner Google starts to trust businesses over users, the sooner some of these vulnerabilities will be closed. It is also a very timely reminder why business must claim and verify their Google Business listings and monitor them.