Value to the business traveler is a combination of many factors, including hotel quality and travel time to the target location. They are willing to pay a small premium (within the limits of our company’s policy and what we can sneak past our manager) for higher value, but they can’t ignore price completely.

Value is a combination of several factors - such as quality, diverse supplier, delivery date, green item, etc. - that each person will weigh differently. For instance, some business travelers will go the extra mile if there is a gym on-site, whereas others will pay extra to avoid a commute. In this context, the hotel sites’ filter by distance is misguided; it’s travel time and cost that matter.