Coworking spaces in hotels provide an area for hotel guests and locals to gather to work and meet. The hotel room is no longer the primary product. The workplace is as important as the room as it offers a central place where the guests have diverse opportunities to work alone or together.

Boutique hotels are first in line to adopt this new trend. Hobo hotel in Stockholm markets itself as not just a hotel, but as a new design hotel that welcomes professionals as well as visitors. It is marketed as “a meeting point, a workplace, an office or just a nice place to visit and hang out” with rooms that you can book.

Why it matters: With the number of coworking members expected to jump to 3.8 million in 2020, it is only natural for hotels to capitalise on this feature.