But maintaining a responsive website and cultivating an engaging social media presence doesn’t mean traditional marketing techniques have been retired.

Lori Kiel, chief revenue and marketing officer at The Kessler Collection, said her company has 600,000 email subscribers, which makes email marketing a cornerstone of her strategy, along with ensuring Kessler hotels are easy to find via search.

Yet, as the average web page or email inbox is saturated with advertisements, it can be discouraging to spend too much time thinking of the perfect digital campaign to reach guests.