Should it discover that any of our B2B customers are selling FIT rates that are meant to be packaged as stand-alone rates, then they will be penalized and restricted by Hotelbeds, the company said.

Hotelbeds is taking a proactive approach on this topic. Firstly it has been segmenting its distribution by leveraging the advanced data analytics capabilities that it now has; and secondly it has tripled the size of the team dedicated to monitoring this area.

The wholesale space is immensely complex and fragmented. So the best way to prevent leakage is to work with fewer but better-quality wholesale partners.