The report highlights two areas in particular where bedbanks can add value to hoteliers:

The ability of Bedbanks to provide easy access to opaque B2B channels globally including retail travel agents, tour operators, airlines and points redemption schemes is highly attractive to hoteliers, as such channels tend to provide incremental bookings from higher-value international guests.

The role Bedbanks can play in supporting hotels to tackle the challenge of maintaining rate integrity across multiple distribution channels; in particular by combatting rogue, non-contracted OTAs that sell discounted rates originally intended for other channels.

The report was produced following in-depth research of the sector – including interviews with both hoteliers and B2B travel buyers – and is authored by Robert Cole, Phocuswright's Lodging and Leisure Travel Senior Research Analyst.