One shift that hoteliers are noticing is smaller groups are becoming more popular. But when the smaller groups go to smaller hotels with more limited meeting space, hoteliers must be more creative.

“It’s still a multibillion-dollar industry, mega groups aren’t going away, (but) they are shrinking in size no doubt,” said Agnelo Fernandes, chief strategy officer and EVP of Terranea Resort, on a panel titled “The evolution of group business is happening now!” at the Hotel Data Conference.