Google announced new developer tools for its flagship Google Assistant. After testing for the past year, developers can now deep-link specific pages within apps to Google’s voice assistant. This means that voice commands can trigger specific actions within Android apps.

For hospitality brands, these “Actions” enable a more useful app experience. Imagine this scenario: After a long day of travel, a traveler settles into her room and realizes that she’s hungry. With a voice command — “Hey Google, order room service” — she can go straight to the room service portion of a hotel’s app.