With an overwhelming number of consumers stating that the hotels they frequent don’t spend enough to protect their information, a new report also examined how lack of trust in a hotelier’s cyber defense could impact current and future business.

Nearly half (46 percent) of respondents said their trust in a hotel’s cyber defenses does influence if they book a stay with them, the report states. That number was even higher for female guests, with 49 percent noting a lack of trust in cyber defenses impacting bookings vs. 42 percent of their male counterparts.

Download: Morphisec 2019 Hospitality Guest Threat Index