For example, the capabilities to imagine a data-informed and action-driven bot that provides a hotelier with recommendation on how to optimise their positive reviews, such as consistent concerns with less than ideal ratings on breakfast.

Now, imagine that instead of an experience that gives you the insights and actions via words on a screen, it comes to life in human video bot to guide you through them, helping to further optimise company performance, similar to Google Assistant. Well, this is something Expedia is already working on, and we can expect to see in the not too distant future.