In 2018 alone, Amadeus processed more than 643 million bookings and helped to board more than 1.8 billion travelers. Personalizing experiences on this scale is difficult, at best, especially with a fragmented approach to different media channels. This is why the company moved to a single unified platform that supports seamless experiences across every customer touch point.

The first step was to consolidate everything onto one responsive website, capable of personalizing the customer experience by market and industry. This simple change has quickly paid dividends in terms of personalization and nurturing leads.