Customer acquisition strategies can be slower to change, especially when some of the world’s best businesses succeeded for decades just by having one. But those were the days before internet, mobile devices and innovative thinking fueled rapid disruption in hospitality and other industries.

It’s critical that you regularly reexamine all aspects of your guest acquisition strategy to hone your approach - from making sure metasearch providers directly connect to your inventory, to maximizing online exposure via search engines and other channels, to optimizing your website.,