The company is employing a three-stage process with a deployment algorithm sorting properties for its Rapid API to deliver to different partners whether airline, retail store or perhaps corporate travel partner.

The second stage is about real-time sorting of the properties according to who is searching on a partner's website so that relevant results are presented whether the customer is a corporate traveler or family or other traveler type.

The third stage is a recommendation API, which kicks in with similar properties that might be a better fit, whilst the traveler is exploring a property they like.