When featured snippets provide the answer at the top of a search query, people don’t need to click through to the article that the snippet is sourced from. What's more, Google is doing everything it can to answer the question before any search results come up.

Over the last few years, Alphabet (Google’s holding company) purchased 38 AI-related businesses. As AI systems get smarter, they’ll be able to answer more complex questions. And that really should concern you if you’re in the business of providing valuable information to your audience.