The rise of the sharing economy, expanded localization offerings, and the increase of social media marketing have shaped current hotel trends. And perhaps there is no demographic that illustrates the preference for these trends more than millennials.

Millennials are primarily interested in unique experiences that blend business and leisure, and they value technology and convenience in their bookings. These findings are also true for leisure travelers, who are looking for a chance to connect with the local scene in a personalized fashion.

Two hotel brands, in particular, are ahead of the curve when it comes to the personalization concept and are poised to redefine the hotel experience for this burgeoning group of travelers.