Google reviews are fully integrated with maps and search, too. Its legitimacy means people will tend to trust the reviews, it also means people are physically seeing the star rating and review appear before them when they Google search your property.

When they Google your hotel, they get served with your pretty little ‘Google My Business’ box containing: your hotel’s location, hours, phone number, reviews, website, rates and option to book. This is why it’s so important to have correct info and flawless imagery up that represents your property in the right way.