GCommerce utilizes programmatic bid optimization for paid search marketing, which is now a must in a world of constant changes and bid management. Programmatic bidding allows bid adjustments throughout the day and uses data based on previous days data.

For an individual to be able to delve into the performance and history of a specific keyword would take hours to be able to optimize an account of 100+ keywords, multiply this by 10 or more clients a day and there is now no time for other important client optimizations.