A rate parity agreement with OTAs can threaten the Best Rate Guarantee and conversion rate on your hotel's website. It can also cause the loss of room profit due to rate dilution and can have a negative impact on the commercial relationship with OTAs, as well as guest satisfaction and loyalty.

Jumeirah Group worked with two technical partners to carry out 350 test bookings. From that, they found that 65% of their bookings came from bed banks, 19% from DMCs, 5% from OTAs and the remaining 11% from other sources.