DAT offers travel brands a way to reach different audiences at various stages in their travel journey with customized messages, helping to drive early attention and boost direct bookings. Based on our analysis, DAT is able to deliver a higher ROAS than standard retargeting, making it an invaluable resource for all hotel marketers.

Facebook’s dynamic retargeting ads are different than standard retargeting as they let you target users with ads based on the actions they’ve taken on your site, their stay dates, room types, and other more specific details that they may have provided.