Often, a drop in organic landing page visits will be to your homepage. The reason for this is harder to pinpoint, but 90% of the time, the decrease in traffic to the homepage is due to a dip in searches for your hotel’s brand name. This is often symptomatic of a larger, underlying marketing or positioning issue.

Branded searches might drop because of a previous major event or marketing push. This may have led to an abnormal surge in people searching for your hotel name.

Related: How to diagnose traffic drops on your hotel website