For this series, made up of six articles, we are going to start where the hotel guest experience journey actually ends. As we know, experience plays a very large role in driving travel and entertainment sales.

“Over the past few years, personal-consumption expenditures on experience-related services - such as attending spectator events, visiting amusement parks, eating at restaurants, and traveling - have grown more than 1.5 times faster than overall personal-consumption spending and nearly 4.0 times faster than expenditures on goods.”

So what is an experience? An experience is a series of memorable events that a hotel stages to engage a guest in an inherently personal way. For example, at Walt Disney World, for every guest, cast members stage a complete production of sights, sounds, tastes, aromas, and textures to create a unique experience.