Before developing a brand voice, it’s important to define your hotel’s personality. A good place to start is to think about the human-like qualities that best describe the property. If your hotel was a person, how would you describe it to a stranger?

Is your hotel outgoing, eccentric, adventurous, playful, quirky, edgy, reserved or sophisticated? Try to narrow the list down to three-four words.

Next, think about how someone with those traits would behave and communicate. What kind of language would they use? How expressive would they be? Would they be formal or informal? Make sure your personality is distinct and well-defined so it translates easily into your marketing and website copy.

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