Google’s new hotel listings place more emphasis on the featured properties with larger images, and bigger fonts for hotel descriptions and prices. The display on mobile is much more prominent, meaning there’s little space for organic search results to appear above the fold.

The goal for hotels is to obtain a spot on the first page of hotel listings, with a definitive description of the brand and a visible image of the hotel in order to drive traffic and conversions. However, getting to the top of search results pages is not always an easy task.