Audience targeting allows you to meticulously choose where to increase your bid multipliers, maximizing your media spend.

Higher relevance for the end user: Your ads will only show your users relevant content, focusing on the experiences they are more likely to book.

Better results for the advertiser: You can be more efficient in your spend and target those who are more likely to convert. Leveraging audience bid multipliers is an efficient and smarter way to bid, driving more bookings. Audiences can help you identify the valuable groups of people you would like to target and by doing so, aid you in achieving your business goals.