Back then, landing pages were the name of the game - the more you could create, the better. But as the decade progressed, Google changed the rules.

While it was common to have several landing pages targeting variations of the same keyword (e.g., separate landing pages for “hotel near Brooklyn Bridge” and “hotel in lower Manhattan”), Google began to favor websites that have fewer pages with richer, more dynamic content - essentially, quality over quantity.

HEBS Digital takes a closer look at Kondo’s six basic rules of tidying and considered how you can apply them to managing your hotel website content.