Capturing the attention of today’s tech-savvy travelers requires a more dynamic, personalized approach. Right message plus right time plus right channel needs to be informed by the right data points. Just as mobile and voice technology have reshaped your guest’s decision-making journey, the data coming in from those sources needs to reframe the way you think about and communicate with traditional market segments.

Digging deeper to uncover need states, interests and preferences - and layering that on top of demographics, behavior and engagement data - will give you the information you need to intercept guests at precise micro moments that influence their purchase decisions.