The catalog is a reusable inventory for your hotel’s digital marketing on Facebook, Instagram, and Messenger, as well as the many sites and apps in FB’s Audience Network. It’s a “set it and forget it” investment that streamlines ad creation on Facebook’s family of apps and gives you the flexibility to create more interactive ads.

Catalogs keep inventory organized and ready to use at a moment’s notice. While independents will see some benefit from centralizing hotel room types in a reusable catalog, the functionality really shines for hotel management companies and multi-property operators that want to match each hotel to the ideal audience.