Independent hoteliers may be entering the digital race, but what hurdles will they need to clear to catch up to and keep pace with their OTA partners and branded counterparts in hospitality’s irrevocably digital future?

Phocuswright and trivago present key findings from the Independent Lodging Study 2018. The webinar discusses to what extent independent properties have shifted their marketing and distribution online; through which channels they receive the most sales, and what technologies independent hoteliers are using and what’s keeping them from adopting more.