Threaded throughout each of these data pointsis the central question for hoteliers: based on what I know, how much do I charge for my rooms?

To answer this question effectively, hotels’ marketing and distribution activities often focus on their geographical source markets. It's about understanding demand trends from specific markets worldwide, and then crafting promotions to boost bookings from targeted source markets.

But what do hotel revenue managers know about the information that users are presented with when searching for their rooms online?