You might have the best website in the world with the most seamless booking experience, but if it’s sitting pretty at the bottom of the search results, you’re going to see more tumbleweed than eager travelers coming through your digital doors.

This is where your digital marketing strategy comes into play. Not only will it help you climb the search rankings to sit side-by-side with OTAs, but you’ll also have more control over your own booking process and how you engage with your guests.